When I visit a restaurant somewhere the marketer in me is always looking for the details beyond just the food, menu and store layout. And for the first time i realized these guys have got it better than most others in this league.
Sometimes the simplicity in details and thought of putting all of it out there makes more difference than the fancy jagrans.
We entered the store with the idea of picking our lunch and quickly moving out, We knew we are not going to have it in the store but there speed to deliver made us sit and have it and thats when i got engaged with the interesting stuff in the store communication.
You will get to see a lot of mention of this phrase “Live Mas ” where mas is a spanish word meaning “more” and this was introduced for taco bell in 2012 when they replaced their existing tag line “Yo Quiero Taco Bell.” that meant ” think outside of bun.” This is engraved across the store and even on the tissue papers (check the first pic ). And even the earlier tag line was so apt, but lets have more for now.
Making pronunciation easy
Most of us might have felt difficult when we have come across this word “”Quesadilla”, well to be frank I could not pronounce it right in the first go years back when I first came across this word and look how they have placed it in hindi loud and clear , when you ll look at this wall you ll definitely pronounce this at least once as i did in your head. And hindi made it sound more interesting. They have done the same with Taco, Nacho & Buritto.
*This photo is picked from Zomato
Order made easy
If you are on the counter placing the order , here is the complete guide for you on how to make your order. if its your first time to the store this is going to be a great help to you. Check the pic under for steps and you are sorted
- Pick your product – Taco/ Burrito / Quesadilla /Chalupa (read it in hind or english as your prefer)
- Choose your filling : from vegetarian to non veg 3 options in each.
- Choose your sauce : just 3 options so that you are less confused.
- Select a side : from 4 options
Menu right up there on the wall, though i felt it was on a height but then its okay.
There was this place where the paper rolled down from a pulley and it made me curious what is it, when I checked with the staff it’s actually a notice board on which they flash the offer of the day whenever there is one. (Marketing people will understand that gives the store so much independence to write stuff and make it interesting, may be a spot to let the store employees show off their creative writing ) . But indeed a good placement just right to the counter and minimising printing cost as well.
Right on the wall , all four social handles sign with the handle name – @tacobellIndia
Wall of History
The walls speak of the history of the store and another wall marks the location as Nehru place and not misses to highlight the current India Locations. Smart.
1954 – Glen Bell started Bell’s Drive in and Taco Tia in San Bernardino.
1962 – First Taco bell Restaurant opened in Downey, CA
2010 – Taco bell opens in Delhi, Mumbai & Bangalore
2016 – Taco Bell opens at Nehru place. (we checked it out after a year of launch )
Right sitting with perfect foot rest
thats exactly what you need for your happy feet while you indulge in delicious food.just perfect height for both the and right placement
Hard Drink Menu guide
A dedicated counter with the options of Hard drinks up there to help you decide in a quick pick.
Lets get to food we had on this visit
- Bell Rice Bowl – Mexican Paneer
Quantity was bang on, too much for a meal so had it to get it packed.
- A Taco Slidder – Bean, paneer & Fajita Veggies
Perfectly crisp outside and juicy loaded with veggies on inside. Taco slider for me is what comes to my mind when i think of Taco.
- A Soft Chocolate shake – to treat the sweet-tooth in me
Perfectly sweet and thick with just the right balance of chocolate ice cream, dont go for it if you dont have a sweet tooth.
- Loaded Nachos- Veg
when the toppings on nachos does not kill the crisp thats when you just love it as you crack it out in your mouth, and this was just perfect.
And now the most important thing, we were done with our lunch in just 20 minutes that included our clicking pictures and bothering the attendant multiple times to seek clarity on a lot of things. Isn’t its seriously fast food luncheon.
If you love mexican fast food then this is definitely the place which you should check out , good food , nice ambience and great pricing with just the right quantities to stuff you up.
TACO Bell – Rings the mexican food bells for your taste buds. so go Explore.